Helping brands find their spark

Providing marketing consulting for: 

  • Small and mid-sized companies in need of marketing strategy and execution leadership 
  • Companies that have outsourced all or parts of marketing execution to agencies or have a small in-house marketing department focused on execution and need strategic guidance 
  • Companies with a founder or leader acting as the head of marketing and need help with strategy and marketing approach 

Services include: 

  • Marketing strategy development and refinement 
  • Annual marketing planning process development, improvement, and support/management - 
  • Category, channel, pricing, and product analysis and strategy - 
  • Brand positioning - discovery, refinement, reinvention 
  • Creation, coordination, and management of a network of agencies or freelancers 
  • Retailer pitch deck development 
  • Syndicated and e-commerce data analytical strategy (IRI, Nielsen, SPINs, panel, Stackline) 
  • RFP development and support for agency and research firm/project searches 
  • New product and innovation strategy and go-to-market planning 
  • Roadmap planning for next stage of growth for business and marketing teams 
  • Research project management and turning insights into action
  • Creative briefing training 

Particularly focused on Consumer Packaged Goods (CPG) brands and products, especially food, beverage, and pet product companies.

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